For the second year running, we won the Licence to Win pitch. Leveraging on our past success to solidify the MAHB Licence to Win identity, this year’s campaign is called Licence to Win: Born to Reign. A fitting name to match the new supercar grand prize of 2019—a McLaren 570S Coupé. The element of speed is weaved in throughout all the campaign messages and visuals, permeating every level of the 360° airport shopping campaign.
Licence to Win: The McLaren Reload
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Client
Malaysia Airports Holdings Berhad (MAHB) -
Product
Licence to Win - Airport Shopping Campaign