TreatsFair is the brainchild of Intigus. We first conceptualised it in 2004 to help Maybank generate more credit card sign ups. In those days, people did not know where they could utilise or redeem their credit card points and credit card benefits awareness was low. Then, with Intigus as the official organiser of the 4-day cashless one-stop shopping experience and its first launching, we have managed to turn it into THE most successful redemption programme in Malaysia.
Overall, we’ve brought together hundreds of merchants and attracted hundreds of thousands visitors to join TreatsFair. By passionately challenging conventions every time, we kept on breaking our own record, year after year.