Like many things during the pandemic, Maybank’s annual TREATSFAIR was transformed into a whole other creature. A lean digital machine where customers could scroll through hundreds of products and deals.
We wanted to take that digital machine and elevate it, bring the same energy that filled Mid Valley’s halls right into the homes with some out-of-the-box thinking.
Crazy was our keyword – we took visuals and twisted them in a fun way to catch the eye of customers perusing the website in neat minimalist sections. From website banners to social media, the campaign even graced DOOH billboards with its vibrant visuals.
