Breaking Barriers with Barça and Maybank

Maybank teamed up with Barça to bring Malaysians the new Maybank FC Barcelona Visa Signature Credit Card. To kick off this campaign with a bang, we convinced Maybank to go beyond their comfort zones with a football slash movie poster concept. This translates into energetic, stylish and powerful press ads, banners, and social media postings, with call-to-action that stand out among all other Maybank projects. This, coupled with an on-ground launch event that is attended by Barcelona FC legend Gaizka Mendieta and FC Barcelona fans, ensures rave success and a high conversion rate for the Maybank cards.