Not all honey is equal and Mānuka Honey in particular suffers from imposters in the market. As New Zealand’s No. 1 Producer of quality Mānuka Honey, Comvita, wanted to take a stance and make consumers more aware of the quality of their honey.
A change in tone – the message we crafted gave Comvita a solid stance dressed in a sleek luxe visual adaptable across the ASEAN region – Real Mānuka, Really Here. The campaign reached out to customers through a diverse range of point-of-sales-materials to really get them thinking.
