Maybank’s biggest cashless points fair was set to go on-ground after years in pandemic right on the cusp of the world’s biggest sporting event, FIFA World Cup Qatar 2022™.
Lockdowns left many with a hunger for that stadium camaraderie and Treatspoints filled pockets. So we opened up a portal into a deal world of their dreams decked out in everything and anything football.
There’s nothing like the euphoria of being in the middle of a LIVE football match. So we injected football into all aspects of the fair, from structures to social media copy, everyone could strike a goal at this Treats Fair.