Three segments, 22 credit cards and a whole lot of choice. It’s easy to get lost in the sea of credit card campaigns with the short-attention spans online. Maybank has a wide Credit Card selection and a plentitude of benefits that can be overwhelming to new-to-bank customers.
We created a purely digital campaign that simplified all the benefits and cashback rewards Maybank had to offer at the time into 3 plastic scale model kits – to represent the the different credit card categories offered by Maybank, each with their own perks. Like building their own plane or car model, consumers can find the credit card that is most beneficial for their own unique lifestyle – just like our visual. Simply plug and play to now get rewarded when you apply for one with Maybank.