Old Town White Coffee Cooked Up 600 Ways into the Diners’ Hearts

When its 10th anniversary came a-knocking, Old Town White Coffee thrilled the nation with an offering they simply couldn’t resist—the 600 Combo-nation meals! It gave restaurant-goers the freedom to mix and match the food, drinks and desserts in as many ways as they like. We took this proposition and ran with it on print ads, social media platforms, web banners and more. Also not forgetting a stunning TVC segment where the food is visualised into an endless stream of food trays, to the delight of the customers! The campaign became a massive hit, and brought increased revenues for OTWC.