Out with the heritage classic look, and in with a fresh, vibrant and easily-navigable layout for the new Old Town White Coffee menu. The younger food crowd live in a fast-paced, digital and highly visual world. To appeal to this growing generation, we delved into the minds of digital age diners where every meal was a potential photoshoot session.
Keeping this in mind, we filled this new menu with mouthwatering close up shots of food and drinks, with brightly coloured wood textured backdrops. The Savers set was then simplified and page breakers were introduced for a more seamless food-ordering experience. Although the content of the menu itself did not change, the end result of the new menu is a complete 180° change from the original menu. Fresh and exciting, the new menu gave Old Town White Coffee a facelift and spiced up restaurant-goers dining experiences.