Quake Club welcomed its first Chinese New Year with prosperous new aims—to boost sign ups, increase engagements, and get clients and marketers to return daily. As a new site, Quake Club needed to start strong with habit-forming engagement content. The strategy? A 3-weeks thematic gamification of the site with the game Prosperatty Rush! The side-scrolling game’s objective is simple: collect as many coins as you can, avoid hurdles, and answer Astro/industry related questions. But the main idea is to get members to log in daily to play the game. How did we do this?
The players get more “Lives” or chances to play when they interact with the websites. For example, finishing a task such as sharing a Quake article or a programme schedule gains you 1 extra “Life”. Most importantly, we offered fun and useful redeemables in the Quake catalogue; household appliances, concert tickets and limited edition merchandise of Astro shows made the game irresistible. Ultimately, through ProspeRATty Rush we helped Quake Club gain the manifold benefits of building habits, increasing engagements and awareness via sharing, and multiplying new sign ups.